Simply brilliant. That about sums it up! A great idea which makes me jealous!
Nowadays, many events have their own smartphone app. Once the event is over, the apps lose their usefulness and they’re hardly used. Yet many people, intentionally or not, leave the app on their smartphone. These inactive apps will now get a second life as a registration medium for organ donation.
Great work by our friends at Duval Guillaume Modem.
Brand new viral for the new Clio RS. 10 men, 9 women and some real speed dating in every sense of the word.
Agency: Publicis Brussels
After having set new standards in the viral movie world with Push to Add Drama, Duval Guillaume Modem now gives us 4 excellent print ads showing what happens when TNT could add drama to some daily situations like camping, a wedding, a funeral or a child sleeping.
Nice idea and excellent realization by Nadav Kander. Will surely grab the attention of the Cannes jury…
The Cannes Lions Festival deadline is approaching so I guess we’ll be seeing some nice campaigns in the following days. Everyone wants to showcase their latest pearls just in time for the Festival.
Have a look at this print series for Guinness by BBDO Proximity Singapore. I love the work on the illustrations but I doesn’t have the punch and greatness of the Samsonite Heaven and Hell campaign of last year. I won’t be putting my money on this campaign.
This one is from last year but every time I see the idea I get goosebumps. Discover how advertising can be more than views, shares and viral potential. How a simple idea can save people, for real and not in a “oh my god, let us save you from dying of thirst with our brand new soda or beer” kinda way.
Winner of the Grand Prix for Good in Cannes last year. Curious to see this year’s cases…
Agency: Droga 5, New York.
Evian’s ‘Skating Babies’ advert was one of the most viewed – and critically acclaimed – viral videos of 2009. And now, 4 years later, they are back with an even cute TV commercial.
You love it or you hate it, but I’m sure these babies will conquer the world once again.
Looks like we have ourselves a new Joe la Pompe idea. Junkers in Chile is running “Coldproof Mornings”, a print advertising campaign showing a man and a woman standing in a shower with coloured knitted tops streaming out of the shower hose.
Nice visuals but not very original. TBWA Belgium made this great TV commercial over three years ago for natural gas. It shows warmth spread through the house as knitted wool. Judge for yourself…