Simply brilliant. That about sums it up! A great idea which makes me jealous!

Nowadays, many events have their own smartphone app. Once the event is over, the apps lose their usefulness and they’re hardly used. Yet many people, intentionally or not, leave the app on their smartphone. These inactive apps will now get a second life as a registration medium for organ donation.

Great work by our friends at Duval Guillaume Modem.

The Cannes Lions Festival deadline is approaching so I guess we’ll be seeing some nice campaigns in the following days. Everyone wants to showcase their latest pearls just in time for the Festival.

Have a look at this print series for Guinness by BBDO Proximity Singapore. I love the work on the illustrations but I doesn’t have the punch and greatness of the Samsonite Heaven and Hell campaign of last year. I won’t be putting my money on this campaign.

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This one is from last year but every time I see the idea I get goosebumps. Discover how advertising can be more than views, shares and viral potential. How a simple idea can save people, for real and not in a “oh my god, let us save you from dying of thirst with our brand new soda or beer” kinda way.

Winner of the Grand Prix for Good in Cannes last year. Curious to see this year’s cases…

 

Agency: Droga 5, New York.

Looks like we have ourselves a new Joe la Pompe idea. Junkers in Chile is running “Coldproof Mornings”, a print advertising campaign showing a man and a woman standing in a shower with coloured knitted tops streaming out of the shower hose.  

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Nice visuals but not very original. TBWA Belgium made this great TV commercial over three years ago for natural gas. It shows warmth spread through the house as knitted wool. Judge for yourself…