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TV

Looks like we have ourselves a new Joe la Pompe idea. Junkers in Chile is running “Coldproof Mornings”, a print advertising campaign showing a man and a woman standing in a shower with coloured knitted tops streaming out of the shower hose. ¬†

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Nice visuals but not very original. TBWA Belgium made this great TV commercial over three years ago for natural gas. It shows warmth spread through the house as knitted wool. Judge for yourself…

Clever campaign by Microsoft to relaunch their Internet Explorer. By tapping into the world of the people who grew up with Microsoft as main computer and software supplier, Mac was just for the creative few at that time, they hope to regain a part of that audience.

And, let’s admit, everyone who’s a child of the 90s at least smiles once or twice when seeing this clip. If it’s enough to let them switch to Microsoft again is another question but at least Microsoft is slowly working on its sympathy. And if they continue like this, Apple should watch out.

Agency: Column Five, Los Angeles

Procter & Gamble understood that the future of advertising and communication is in customer experience. After the great Febreze Breathe Happy campaign, P&G Nordics is now running “Ariel Fashion Shoot”, an interactive campaign centred on a specially built glass popup installation in Stockholm Central Station, Sweden.

 For one week, 29 August to 3 September, passers-by could watch as clothes were hung on a washing line, only to be soiled by ketchup, drinking chocolate and lingonberry jam. Visitors to Ariel Sweden’s Facebook page (or Denmark, Norway or Finland equivalents) could win clothes by controlling a specially programmed industrial robot cannon. With designer garments as your targets, your challenge is to hit them as they swish in front of the robot at Stockholm Central Station. It´s easy: aim, stain and win. The stained garment will be sent in the post after being washed on-site with regular Ariel Actilift.

Ok, I must admit: it’s a bit corny but you have to admit it’s nicely done. And what do you have to say about WWF after all those years and the thousands of campaigns that have been done worldwide?