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Digital

Ray-Ban Belgium and DDB Brussels have launched a new campaign that makes creative use of public transportation to communicate Ray-Ban’s wide range of polarized color lenses: from sky blue to hot pink.

In all major Belgian cities, trams have been redesigned into “Ray-Ban Test-Drive Trams” that let you discover the city through different Ray-Ban color lenses.

Tapping into the use of filters on mobile platforms like Instagram, posters inside the tram invite travelers to share their pictures of the city with #nofilterjustrayban.

Discover the full campaign on www.nofilterjustrayban.com

Great use of a new medium that everyone knows: pre rolls. And it starts from the insight that everyone skips them. Watch out what happens if you do…

Prevention Suicide needs new suitable volunteers. People that are willing to free 20 hours a month to listen to be a crisis supporter for suicidal people.

Not an easy challenge in an era where we hurry, read diagonally, skip and don’t take time to listen anymore.

One pre roll ad was created for this campaign. Pre roll ads, better knows as the video banners that starts unsolicited before videos on several sites. These pre rolls are very often skipped and that is the insight for this campaign.

The pre roll of 1’20″, in which a woman tells about her problems and worries, gets another end whether you skip or not.

When the viewer decides to skip, the woman stops telling, she looks disappointed and walks to the roof border. In this case the viewer gets an awareness message about “Centre de Prévention du Suicide” that offers a listening ear to people with suicidal thoughts.

If the viewer has the patience to listen to the woman, he or she gets a recruitment message that he could be a suitable volunteer. Those viewers passed a sort of first selection test.

Simply brilliant. That about sums it up! A great idea which makes me jealous!

Nowadays, many events have their own smartphone app. Once the event is over, the apps lose their usefulness and they’re hardly used. Yet many people, intentionally or not, leave the app on their smartphone. These inactive apps will now get a second life as a registration medium for organ donation.

Great work by our friends at Duval Guillaume Modem.

Check this out! It’s sheer brilliance and like all great ideas you wonder why this hasn’t been done before.

A group of graduates of the Willem de Kooning Academy are taking Google’s Search Engine Optimization to a whole new level. They came up with Search Engine Advertising, which means that they are turning Google into a unique advertising medium. With the help of hardcore SEO-craftmanship it’s now possible to display a complete ad in the image search results.

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‘We’ve created this Search Engine Advertising campaign for Volkswagen during our third year in advertising, and we’re now talking with interesting parties to get this idea into production.’ Everyday millions of people are searching for products and brands on Google, and what could be best than an image to get the picture? If Google is the place to advertise yourself, then Search Engine Advertising is just the right tool to do it.

One BIG question though. Is this real? I can’t seem to find anything else on the matter. And one other thing. Check out what I got when I did the test… Euh, right ;-)

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Via Ads of the World. 

To promote their utility range Opel Belgium and McCannLowe came up with the Movano Filemover. The concept is quite simple but brilliant and really appropriate for the product. You can upload your load and the banner transports it to your destination, exactly as the Movano would do.

Ok, this technology isn’t new (remember WeTransfer or Yousendit) but the parallel with the Movano is really clever. Some thoughts however… Is the real target group a lot on the internet? And why didn’t they come up with a nicer design?  

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Via the McCannLowe blog