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Ray-Ban Belgium and DDB Brussels have launched a new campaign that makes creative use of public transportation to communicate Ray-Ban’s wide range of polarized color lenses: from sky blue to hot pink.

In all major Belgian cities, trams have been redesigned into “Ray-Ban Test-Drive Trams” that let you discover the city through different Ray-Ban color lenses.

Tapping into the use of filters on mobile platforms like Instagram, posters inside the tram invite travelers to share their pictures of the city with #nofilterjustrayban.

Discover the full campaign on www.nofilterjustrayban.com

Push to add drama pushed boundaries for all brands across the world and it might seem tempting to come up with other “push the button” advertisements. Fortunately most brands understand that it’s better to come up with something new. Unfortunately Heineken did some weird stunt at an airport, sending people off somewhere “living the moment”, using a button.

I don’t say brands or agencies can’t come up with ideas using a button anymore but this idea has nothing to do with Heineken. Do enjoy the case movie with very “surprised” customers…