#nofilterjustrayban photo filter campaign

Ray-Ban Belgium and DDB Brussels have launched a new campaign that makes creative use of public transportation to communicate Ray-Ban’s wide range of polarized color lenses: from sky blue to hot pink.

In all major Belgian cities, trams have been redesigned into “Ray-Ban Test-Drive Trams” that let you discover the city through different Ray-Ban color lenses.

Tapping into the use of filters on mobile platforms like Instagram, posters inside the tram invite travelers to share their pictures of the city with #nofilterjustrayban.

Discover the full campaign on www.nofilterjustrayban.com

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