Monthly Archives: August 2013

If you think a brand campaign, an online activation, a direct mailing and a sampling are impossible to fit into one campaign… think again.

Great campaign for Milka in France. Worth checking out!


Ray-Ban Belgium and DDB Brussels have launched a new campaign that makes creative use of public transportation to communicate Ray-Ban’s wide range of polarized color lenses: from sky blue to hot pink.

In all major Belgian cities, trams have been redesigned into “Ray-Ban Test-Drive Trams” that let you discover the city through different Ray-Ban color lenses.

Tapping into the use of filters on mobile platforms like Instagram, posters inside the tram invite travelers to share their pictures of the city with #nofilterjustrayban.

Discover the full campaign on