Departure roulette… the Heineken button

Push to add drama pushed boundaries for all brands across the world and it might seem tempting to come up with other “push the button” advertisements. Fortunately most brands understand that it’s better to come up with something new. Unfortunately Heineken did some weird stunt at an airport, sending people off somewhere “living the moment”, using a button.

I don’t say brands or agencies can’t come up with ideas using a button anymore but this idea has nothing to do with Heineken. Do enjoy the case movie with very “surprised” customers…

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