Check this out! It’s sheer brilliance and like all great ideas you wonder why this hasn’t been done before.
A group of graduates of the Willem de Kooning Academy are taking Google’s Search Engine Optimization to a whole new level. They came up with Search Engine Advertising, which means that they are turning Google into a unique advertising medium. With the help of hardcore SEO-craftmanship it’s now possible to display a complete ad in the image search results.
‘We’ve created this Search Engine Advertising campaign for Volkswagen during our third year in advertising, and we’re now talking with interesting parties to get this idea into production.’ Everyday millions of people are searching for products and brands on Google, and what could be best than an image to get the picture? If Google is the place to advertise yourself, then Search Engine Advertising is just the right tool to do it.
One BIG question though. Is this real? I can’t seem to find anything else on the matter. And one other thing. Check out what I got when I did the test… Euh, right ;-)