Var ads a twist by pointing out that great songs on paper are worthless but thanks to radio they became hits. I clearly prefer the Var approach.
I’ve always been a great fan of Absolut Vodka. Not only the drink, but also their advertising history. One would think this poster is only made on 1 copy to win prizes but think again… It’s no scam but an artwork by Simon Schubert and depicts a bottle on paper, made only with light and shadow and creates a pure picture thanks to a great folding technique.
Schubert illustrates the theme of “purity” in dazzling fashion for Absolut and TBWABeing with this Paris bus-shelter ad. The work uses one sheet of paper and shows the vodka brand’s limited-edition multi-sided bottle reflected from every angle.