How can you show, being a big brand like Mercedes, you care for nature? Easy, feed the pigeons on top of your outdoor poster and reinforce the ecological image of one of your models by doing so. I love this idea, although it could have been made ‘bigger’ by adapting the image/copy inside.
Love this great ambient idea for the Fiat Ducato in Turkey. I don’t know the agency but it’s a very clever idea to show the benefits of the product.
Via Paper Plane.