Monthly Archives: August 2011

To promote their utility range Opel Belgium and McCannLowe came up with the Movano Filemover. The concept is quite simple but brilliant and really appropriate for the product. You can upload your load and the banner transports it to your destination, exactly as the Movano would do.

Ok, this technology isn’t new (remember WeTransfer or Yousendit) but the parallel with the Movano is really clever. Some thoughts however… Is the real target group a lot on the internet? And why didn’t they come up with a nicer design?  

Via the McCannLowe blog
Ok, I must admit: it’s a bit corny but you have to admit it’s nicely done. And what do you have to say about WWF after all those years and the thousands of campaigns that have been done worldwide?