Finally an approach to safe driving I think young people will relate to. We all know the horrible stories about traffic victims, drunk driving and other shock therapy campaigns. Youngsters have seen it all so this approach is in my opinion much more effective for the target group. Talking about “social death” instead of “physical death” is a fresh approach by The Motor Accident Commission (MAC) of Australia which deserves credit.
Also check out one of the clips of the TV campaign.
Nice work Clemenger BBDO Adelaide.
Via The Inspiration Room.