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Monthly Archives: June 2011

I just got back from Cannes and this campaign for Otrivin is one of the best I’ve seen. With a limited budget but with a great creative idea! Congrats Saatchi & Saatchi Switzerland on your well-deserved Gold Lion.


Surf at work without being caught with Volkswagen Side Assist Office. That’s the idea to explain what Side Assist exactely is. It’s in fact a Volkswagen assistance system, that warns the driver if a vehicle is approaching from behind.

Translated to an online tool it works as an alarm when an employee is surfing at work. The Side Assist Office scans the area behind his back with the webcam. If the boss suddenly shows up behind him, a business chart appears on the screen that makes him look busy. A funny app that won’t sell one more car with Side Assist but which explains what it is. And that’s also an achievement…

Made by The Shack GmbH, Hamburg