Monthly Archives: May 2011


Nice. I really like this packaging idea. The explanation board is a bit clumsy with phrases like ‘Because tomato sauce is the leading culprit of stains in Brazilian households…’, but I adore ideas that go further than the standard print or TV campaign. Why don’t they just admit they had this great idea for a ketchup packaging, they really liked it and looked for a client who was willing to execute it?

Agency: DPZ Propaganda, São Paulo, Brazil

Via Ads of the World.