Monthly Archives: May 2011

What a nice print and outdoor campaign for online furniture retailer Connect Furniture! They position their product as what separates humans from animals. Clever thinking after the loads of uninspired furniture and retailer ads I saw in the last couple of years. I don’t know if the look and feel of the photography reflects what a furniture retailer should be, but nevertheless: clever insight.

25630830-connect-bathroom 25630829-connect-bedroom

Via Adnews.



Nice. I really like this packaging idea. The explanation board is a bit clumsy with phrases like ‘Because tomato sauce is the leading culprit of stains in Brazilian households…’, but I adore ideas that go further than the standard print or TV campaign. Why don’t they just admit they had this great idea for a ketchup packaging, they really liked it and looked for a client who was willing to execute it?

Agency: DPZ Propaganda, São Paulo, Brazil

Via Ads of the World.