Nothing new: booty sells, even for Sloggi

Interesting social media campaign by Sloggi, the underwear brand.

They wanted to target young people with a new catalogue. Instead of doing a traditional boring catalogue they did a buzz on Facebook. Nothing new you might say, well here’s how they exactly did it…

Someone opened a Facebook page and claimed that he had found a camera at Israel’s main airport and wanted to give it back to its owner. So he posted the pictures and asked people if they recognized any of the persons on it. And what a coincidence, all the girls on the pictures were beautiful young models wearing Sloggi underwear!

What did we learn? Well, a good idea works wonders but if you tickle people’s curiosity it works even better. Especially when there are beautiful women involved…

   

Advertising Agency: Yehoshua TBWA, Israel

Via Buzzilablog.  

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