Balloons on the road

I won’t make a habit out of this because Joe La Pompe does a much better job, but check out this copy/paste campaign Audi did recently.

OVK is a Belgian non-profit organization that brings together parents of child road victims. With this campaign for OVK Happiness Brussels sought to sensibilize parents, teachers and drivers to watch out and drive carefully. Because children at play have their own way of looking at the road.

Pink_balloon_thumb

I understand why an organization like OVK does a campaign like that. What I don’t understand is why Audi and DDB Barcelona did a campaign like this. They have to sell cars and even if they support road safety, try to do it better. Oh yeah, maybe it was to please themselves in the hope to win an award. I don’t think that will happen any time soon…

Audi-attitudes-balloon

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