Archive

Monthly Archives: December 2010

Check this out: two campaigns for Leica and both are in fact exactly the same. The first one is much nicer in execution but I wonder if it isn’t a scam. The first one talks about the sharpness of details whereas the second one talks about the 12x quality zoom. Because the second one is more basic I’m pretty sure it isn’t a scam. Finally, the second one has a little idea: you see a pig, a frog and a robin, only when you read the copy. 

11_00207_001_leica_sharpest_de11_00207_002_leica_sharpest_de11_00207_003_leica_sharpest_de11_00207_004_leica_sharpest_de11_00207_005_leica_sharpest_de

Advertising Agency: Advico Y&R AG, Zurich, Switzerland

Leica-2Leica-1Leica-3

Advertising Agency: Publicis, Brussels, Belgium

Advertisements