Check this out: two campaigns for Leica and both are in fact exactly the same. The first one is much nicer in execution but I wonder if it isn’t a scam. The first one talks about the sharpness of details whereas the second one talks about the 12x quality zoom. Because the second one is more basic I’m pretty sure it isn’t a scam. Finally, the second one has a little idea: you see a pig, a frog and a robin, only when you read the copy.
Advertising Agency: Advico Y&R AG, Zurich, Switzerland
Advertising Agency: Publicis, Brussels, Belgium
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