Monthly Archives: November 2010

Founded in 2006, Stockholm-based fragrance house Byredo now have a collection of 12 unisex fragrances, each of which is an unexpected but inspired collaboration. Their latest partnership, with M/M, is particularly interesting. Not only are they the first graphic designers to create a perfume for distribution but the pair have turned the process of fragrance creation (and their own working style) on its head. Whereas Mathias Augustyniak and Michael Amzalag’s usual role in the beauty industry is to respond to a fragrance with a visual, M/M asked Byredo’s Ben Gorham and Jérôme Epinette of ROBERTE to produce a fragrance in response to 3 reference points: a block of solid ink purchased in Asia, a photograph of a Japanese calligrapher and a large Utopian formula that Mathias drew on Korean traditional paper.


As one would expect, no less attention has been given to the packaging and promotional material. M/M’s distinctive logo and signature organic aesthetic is splashed across the box. The duo are also reappropriating a series of images by photographers Inez van Lamsweerde and Vinoodh Matadin for the accompanying campaign imagery, available to download as wallpaper for iPhone, iPod Touch and iPad users.

I’m a true fan of Inez van Lamsweerde and Vinoodh Matadin. Check out their work if you don’t already know it! I would love to have one of their works at home…


Text Laura Bradley, via I-D.

Advertising Agency: M/M, Paris, France Creative Directors / Art Directors / Illustrators: Michael Amzalag, Mathias Augustyniak



How to collect blood from youngsters? Organize a party and give them a gift. That happens in every city around the world. What’s new? Well, in Hungary the Red Cross came up with a slightly more trendy approach: a vampire party.

Not only because vampires are a hot topic (thanks Sookie) but also because they could ask blood as an entrance fee to the  party. Clever thinking. (and I bet everyone was drunk after one hour ;-)

Clients: DJUICE, The Red Cross

Advertising agency: Leo Burnett Hungary

Looks like typography ads are in fashion. Two executions with a different approach and different message. Both have their strong points but honestly, I prefer the first one ‘cause the overall look and feel is much more graphic and not too ‘pull my finger’ humor. I guess that’s the difference between an agency and an advertising school.


Nice work by H-57 Creative Station, Milan, Italy and Escola Cuca, São Paulo, Brazil.

Via I Believe in Advertising.