Monthly Archives: August 2010

Australian brewer Carlton Draught, whose “Big Ad” from 2005 was one of the most epic spots of all time, has unveiled a kind of companion piece: the slow ad. Created by Clemenger BBDO in Melbourne, the 90-second clip, shot in a number of pubs around Sydney, shows super slow motion shots of a beer being poured, and people dancing, celebrating and even spilling drinks. In one shot a man accidently spits a peanut sliver into his friend’s face, the slow motion highlighting the impact of the food on the friend’s cheek. The ad is held together with a commentary in the form of an amended Puccini soundtrack, Nessun Dorma (None Shall Sleep).