The POWA ‘Neighborhood Experiment’ PSA in South Africa is a powerful and disturbing one. The ad begins with a man playing drums in his home late at night. Of course, he gets several complaints from neighbors claiming that the noise is too loud.
The following night the same man turns on his laptop and plays a prerecorded track of a couple having an argument, and of a woman later getting beaten. Guess how many complaints he got… I love it when advertising or communication shows the small sides of people.
Strong idea but did it help POWA raise awareness in South Africa?