Monthly Archives: March 2010

Check out this very complicated print for Ariel. The idea is ok, but the execution spoils the entire ad. I’m sorry, but if I didn’t read the explication of the ad somewhere I wouldn’t have deciphered it!


For those who have the same problem as I do: the washing machine is meant to look like an ultrasound scan (if you look closely you can see a baby), saying Ariel makes your clothes new.

Agency: Saatchi & Saatchi, Dubai, United Arab Emirates.


Check out this clip for BMW Motors. The motorcycle does the old “pull a table cloth off a table” trick, but in XL. Nice idea, but I don’t have the impression the ‘viral effect’ seems to be having a lot of effect. is a place that aggregates all of your social stuff in one easy to find site. They’re still in beta, but if they continue to add relevant social networks to their tool, this could be a good place to gather everything together.

So you meet someone at a conference, and you’re too lazy (or your business cards are too small) to communicate your Facebook, Twitter, Flickr, Tumblr, Vimeo, and all of the places that you exist in the social sphere. Give your new friends your address instead, and they’ll have everything they need.

No coding skills required, and your page can be up in minutes. Very nice, just still looking for a nice background image.