Monthly Archives: November 2009

I’ve took the liberty to copy/paste this blog post by Seth Godin because I can completely relate to that. This is absolutely true, but indeed, what comes first?

I’ve noticed that people who read a lot of blogs and a lot of books also tend to be intellectually curious, thirsty for knowledge, quicker to adopt new ideas and more likely to do important work.

I wonder which comes first, the curiosity or the success?


Very clever facebook guerrilla marketing by Ikea in Sweden. Get people involved and offer them a chance to win something they desire.
The concept was quite simple: let people tag themselves on pictures of Ikea furniture and every item you tag as yours you win.

Via Guerilla Marketing.

Whatever the disease that strikes, Vedior always reacts quickly on your needs. This message Vedior – a temporary labour services company – wanted to communicate to HR managers.

Vedior sent a “Test Box”, offering HR Managers the opportunity to test the Vedior service. It contained 5 labo tubes, each filled with a bacteria. Message: “Just test us. Infect your employess. And see how fast Vedior sends the perfect replacement”. HR Managers adored the idea. 43% of them – all working in companies of +100 employees, Vedior’s most important target group – made an appointment. The idea also had an important impact on the brand image of Vedior.

Done by yours truly and winner of a Bronze Eurobest Award in 2007. For your information, the content of the tubes was orange juice, coca cola, Aquarius, a cheap red wine and some other soda!
Agency: I DO Brussels, Belgium. (Part of the LG&F Group)


Via this link you can find some excellent controversial car advertising clips. My favourite is the one with the cat and the roof… Ogilvy & Mather creatives worked with the concept of the SportKa being the Ford Ka’s evil twin. The Ka, released in 1996, was perceived as being a humble economical car. The SportKa needed to attract the maverick market. And so was born the plot that would infuriate animal rights groups across the world. Go check it out…

The fashion brand’s infamous SFW XXX video needs no real introduction. The video originally ran for 24 hours online in celebration of Diesel’s anniversary and was quickly rooted across the internet.

The campaign is a brilliant example of how to create attention, but without too much controversy or breaking regulations… To date, it’s had over 5m unique views.

Via eConsultancy.

In this campaign for, an online retailer of consumer electronics, the ads open in the familiar fonts of popular London stores – Selfridges, John Lewis, and Harrods – before reverting to the Dixons font for the endline. I’m sure most creatives horror to work on a brand like Dixons: a low budget online retailer. But sometimes when you have the luck to work with very good creatives they manage to come up with a clever, low budget idea that I’m sure the client loved! A difficult briefing translated in a simple print idea. Nice!

Agency: M&C Saatchi, London.
Art director: Graham Fink
Copywriter: Simon Dicketts, Orlando Warner
October 2009.

Via London Evening Standard.