At first I like the idea of this use of a baggage belt. Advertising that Beau Rivage is a tranquil haven when you just spent the last hours on a plane might be effective. But how will this look like after a few days of even after a whole week? And isn’t it weird to see your luggage ‘floating’ on water? I know, I’m exaggerating but do read the little piece of poetry that explains the idea. Maybe a bit too much credit for a nice, but not an extraordinary idea.
Agency: Masterminds, USA
Creative Director: Michael Neiderer
Art Director: Jean Pierre Blanchet
Art Director: James Garrison
Via the Ad Mad.
A real Granny-feeling!
Agency : Grey, Paris, France
Executive Creative Director: Andrea Stillacci
Art Director: Cedric Auzannet
Copywriter: Benjamin Dessagne
Photographer: Achim Lippoth
Retouching : Stefan Kranefeld
Head of Art : Elena Mazzanti
Nice and simple. Me like :-)
Advertising Agency: Lowe Bull JHB, South Africa
Creative Director: Rui Alves
Art Director: Chris Charoux
Copywriter: Eoin Welsh
Illustrator: Chris Charoux
Published: August 2009
Via Ads of the World
More than 1000 Dutch women answered an open casting call to appear in this campaign for Pink Ribbon Magazine. Breast cancer, and the battle against it, is something that unites all women, no matter where they are from, how rich or poor or what culture. In this campaign the breasts are seen as two girlfriends who should never be parted. Nice copywriting, especially in the TV spot.
Agency: Grey Amsterdam
Agency Producer: Pirke Bergsma, Marije de Graaf
Creative Director: Colin Lamberton, Seyoan Vela
Creative: Pieter van den Heuvel, Ecco Vos
Director: Chris Palmer
Production: Gorgeous Enterprises
Via Campaign Live
There’s some very nice work coming from DDB&CO in Istanbul lately. They were awarded third worldwide agency in the world in Cannes this year and if you see their campaigns you understand why. Below one of my favorites. You just got to love the simplicity of this campaign.
Advertising Agency: DDB&CO.
Creative Director / Copywriter: Karpat Polat
Art Director: Leandro Camara
Account Manager: Ela Gokkan
Account Executive: Ozlem Delikanli
Via Ad of Da Month