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Monthly Archives: October 2009

At first I like the idea of this use of a baggage belt. Advertising that Beau Rivage is a tranquil haven when you just spent the last hours on a plane might be effective. But how will this look like after a few days of even after a whole week? And isn’t it weird to see your luggage ‘floating’ on water? I know, I’m exaggerating but do read the little piece of poetry that explains the idea. Maybe a bit too much credit for a nice, but not an extraordinary idea.

Agency: Masterminds, USA
Creative Director: Michael Neiderer
Art Director: Jean Pierre Blanchet
Art Director: James Garrison

Via the Ad Mad.

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More than 1000 Dutch women answered an open casting call to appear in this campaign for Pink Ribbon Magazine. Breast cancer, and the battle against it, is something that unites all women, no matter where they are from, how rich or poor or what culture. In this campaign the breasts are seen as two girlfriends who should never be parted. Nice copywriting, especially in the TV spot.

Agency: Grey Amsterdam
Agency Producer: Pirke Bergsma, Marije de Graaf
Creative Director: Colin Lamberton, Seyoan Vela
Creative: Pieter van den Heuvel, Ecco Vos
Director: Chris Palmer
Production: Gorgeous Enterprises

Via Campaign Live.

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There’s some very nice work coming from DDB&CO in Istanbul lately. They were awarded third worldwide agency in the world in Cannes this year and if you see their campaigns you understand why. Below one of my favorites. You just got to love the simplicity of this campaign.

Advertising Agency: DDB&CO. Istanbul, Turkey
Creative Director / Copywriter: Karpat Polat
Art Director: Leandro Camara
Account Manager: Ela Gokkan
Account Executive: Ozlem Delikanli

Via Ad of Da Month.

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